Apple is promoting its new MacBook Neo laptop with intentionally absurdist TikTok videos featuring unusual imagery like fruits receiving FaceTime calls and nostalgic references, successfully engaging Gen Z audiences. The videos, posted in sets of three corresponding to the MacBook Neo's color options, have generated both confusion and praise for the company's unconventional marketing approach on the platform.
Otto Beta
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Apple is promoting its new MacBook Neo laptop with intentionally absurdist TikTok videos featuring unusual imagery like fruits receiving FaceTime calls and nostalgic references, successfully engaging Gen Z audiences. The videos, posted in sets of three corresponding to the MacBook Neo's color options, have generated both confusion and praise for the company's unconventional marketing approach on the platform.