Quiz book sales surged nearly 25% in 2025, marking the best year since records began in 1998, according to NielsenIQ BookData data released ahead of the London Book Fair. Overall non-fiction sales fell 5% to £791 million despite strong demand for quiz titles and Bibles, while fiction sales grew and audiobooks also increased.
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Quiz book sales surged nearly 25% in 2025, marking the best year since records began in 1998, according to NielsenIQ BookData data released ahead of the London Book Fair. Overall non-fiction sales fell 5% to £791 million despite strong demand for quiz titles and Bibles, while fiction sales grew and audiobooks also increased.