McDonald's CEO Chris Kempczinski drew backlash on social media after taking a tiny bite of the company's new Big Arch burger, sparking competitors like Burger King and Wendy's to mock the video and prompting speculation that the awkward moment was an intentional viral marketing ploy. Meanwhile, influencer Keith Lee became an investor in Brooklyn Dumpling Shop despite building his following by promoting mom-and-pop restaurants, insisting he will continue giving honest reviews regardless of his financial stake.
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McDonald's CEO Chris Kempczinski drew backlash on social media after taking a tiny bite of the company's new Big Arch burger, sparking competitors like Burger King and Wendy's to mock the video and prompting speculation that the awkward moment was an intentional viral marketing ploy. Meanwhile, influencer Keith Lee became an investor in Brooklyn Dumpling Shop despite building his following by promoting mom-and-pop restaurants, insisting he will continue giving honest reviews regardless of his financial stake.