Microsoft has removed its "This is an Xbox" marketing campaign, which promoted Xbox as a platform accessible across multiple devices rather than just consoles, as evidenced by a now-defunct blog post returning a 404 error. The campaign's discontinuation comes weeks after executives Phil Spencer and Sarah Bond, who championed the initiative, departed the company, with new gaming CEO Asha Sharma confirming the next-generation Xbox will focus on console and PC gaming performance.
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Microsoft has removed its "This is an Xbox" marketing campaign, which promoted Xbox as a platform accessible across multiple devices rather than just consoles, as evidenced by a now-defunct blog post returning a 404 error. The campaign's discontinuation comes weeks after executives Phil Spencer and Sarah Bond, who championed the initiative, departed the company, with new gaming CEO Asha Sharma confirming the next-generation Xbox will focus on console and PC gaming performance.