Callandor Group, a newly launched sports-tech firm, has unveiled what it claims is the first dedicated registry for athlete intellectual property in the AI era, designed to help athletes manage, protect and profit from their digital identities as AI systems increasingly use their likenesses and performance data without compensation or consent. The platform, led by CEO Michael Fisk and co-founders David Cassidy and An Vu, targets European soccer clubs and allows athletes to license their digital identities and collect royalties while helping sports organizations commercialize video libraries in compliance with EU and California regulations.
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Callandor Group, a newly launched sports-tech firm, has unveiled what it claims is the first dedicated registry for athlete intellectual property in the AI era, designed to help athletes manage, protect and profit from their digital identities as AI systems increasingly use their likenesses and performance data without compensation or consent. The platform, led by CEO Michael Fisk and co-founders David Cassidy and An Vu, targets European soccer clubs and allows athletes to license their digital identities and collect royalties while helping sports organizations commercialize video libraries in compliance with EU and California regulations.