A study of TikTok found that while the EU's Digital Services Act prohibits profiling minors for formal advertisements, the platform circumvents the regulation by delivering heavily targeted undisclosed ads disguised as regular content, with 84 percent of ads shown to simulated teens being unmarked commercial posts. Researchers say the undisclosed ads are five to eight times more personalized than permitted formal advertising, prompting calls for regulators to broaden their definition of what constitutes advertising.
Otto Beta
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A study of TikTok found that while the EU's Digital Services Act prohibits profiling minors for formal advertisements, the platform circumvents the regulation by delivering heavily targeted undisclosed ads disguised as regular content, with 84 percent of ads shown to simulated teens being unmarked commercial posts. Researchers say the undisclosed ads are five to eight times more personalized than permitted formal advertising, prompting calls for regulators to broaden their definition of what constitutes advertising.