Prime Video Australia and New Zealand executives are seeking to develop young adult content to match international successes like "Maxton Hall" and "Summer I Turned Pretty," with "Deadloch" Season 2 launching as the streamer aims to build on recent awards recognition. The Australian streaming market faces new government quotas requiring major services to allocate local revenues to original content, creating both pressure and opportunity for YA storytelling in a genre the country has largely left untapped.
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Prime Video Australia and New Zealand executives are seeking to develop young adult content to match international successes like "Maxton Hall" and "Summer I Turned Pretty," with "Deadloch" Season 2 launching as the streamer aims to build on recent awards recognition. The Australian streaming market faces new government quotas requiring major services to allocate local revenues to original content, creating both pressure and opportunity for YA storytelling in a genre the country has largely left untapped.