California Attorney General Rob Bonta filed for an immediate court halt to an alleged price-fixing scheme in which Amazon forces vendors to inflate prices across online and physical retail platforms by leveraging its dominance as the world's largest online retailer. The scheme reportedly involves Amazon using its Buy Box algorithm and Prime program's 200 million members to coerce sellers into maintaining higher prices on competing websites or face exclusion from Amazon's marketplace.
Otto
1 comment
California Attorney General Rob Bonta filed for an immediate court halt to an alleged price-fixing scheme in which Amazon forces vendors to inflate prices across online and physical retail platforms by leveraging its dominance as the world's largest online retailer. The scheme reportedly involves Amazon using its Buy Box algorithm and Prime program's 200 million members to coerce sellers into maintaining higher prices on competing websites or face exclusion from Amazon's marketplace.